Trends in Local News Searching #seo

I was reading an article in the International Herald Tribune which stated that the search in foreign countries, such as China or India, of foreign news sources, European or American, for news about the home country is high. Citizens of a country like to know what the foreign press is saying about their home country.

Google Trends for New York Times for India and China

When looking at the statistics you can see that the search for India is obviously most performed in India, with second and third place locations being the United Arab Emirates and Singapore. For China the same can be seen, Hong Kong SAR is the number one searcher for China and the second and third place are taken by Singapore and Malaysia.

For me knowing how people search is as important as what they search for. Trends is a powerful tool to do this, and local knowledge is just as important. Whether you are targeting specific regions or want global reach. These search trends also show that some of the targeting also affects foreign nationals overseas.

So how can you use this information?

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